If you are searching for different ways to grow your online presence and attract more people then blogging will be an effective way for your business.
I know it is extra work for you and maybe you think it’s time-consuming and overwhelming but hear me out before pressing the X button at the top corner.
Today I’ll be sharing 7 reasons to start a blog that your business can benefit and after reading this article your thoughts will be different. If not, I will buy you a coffee for free, Just kidding 🙂
Let’s get started,
1- Top marketers benefit from blogging to grow their website traffic
Well, if top marketers do, it should be an important thing right, According to a survey by Hubspot, “53 percent of marketers say blog content creation is their top inbound marketing priority.”
It’s an understandable choice because blog posts can bring fresh eyes who searching for specific information online. When we talk to our customers about marketing strategies, we tell them why they should use blogs on their websites.
Some business owners think that their audience doesn’t read blogs, but many searches for some service or product in Google. And what happens if they find valuable information in your content?
You will build trust and they will be your client. That’s why top marketers use a blog for their business and their goal is using their blog as a customer acquisition channel.
So if we agree on this, I think your thoughts are probably starting to change and you will continue to read.
2- A blog saves you money and allows you to spend less on ads
If you have an advertisement budget for specific products or services, you can reach new audiences, right?
But hey, what if I tell you, you can achieve this goal with blog posts and spend less on ads.
Blogging is one of the best things you can do to support SEO efforts. That’s because search engines love fresh, original content, and because it creates more pages that can be indexed in their results.
There is a 3 step formula to do that;
- Write a blog post about the service/product
- Reach the audience who interested in the product/service
- Share the blog post with them for guidance and ask their opinion
You will be surprised when you see how your ROI increased.
3- Establish your business as an industry expert
So your About Us page says you’re the best in the industry. Do you think the audience accept that simple definition alone?
This About Page tells prospects about you; your blog shows that you mean it.
Hearing someone talk passionately or enthusiastically about what they make, or do, is a great experience and one that visitors really enjoy.
And if they decide you are the expert they need, congratulations! You achieved your goal.
4- Blog is a great way for driving traffic
Every company needs a blog is to increase their visibility. Put simply, the more blog content you create, the more opportunities you’ll have to show up in search engines and drive organic traffic to your website.
It means you can drive more traffic to your website and get more leads. Research shows that businesses that blog get 55% more traffic. They also generate 4 times as many leads.
5- Blogs can help you to get social exposure
If you’re having trouble finding ideas for social media content, your blog posts are certainly a great way to get more people interested in your business.
Also great blog contents encourage people to share the content with an even wider audience.
Most of us are living in a global online comunity called; social media, and a business blog helps expose your company to audiences you might not even know yet.
6- Search engines love fresh content – I mean Blogs
As I mentioned before you and I are searching for different topics every single day. I think you know how are these contents showing up on our screen, right?
With help of Keywords, especially long-tail keywords,
Blogs are great for long-tail keywords that expand your online reach. It provides fresh content which can help your business rank well on search engines.
The more new and exciting content you have on your company blog, the more times search engines will review your site and rank it.
A higher number of likes and shares on your business blog will indicate to search engines that your website has quality content. So don’t forget to share or like this post 🙂
7- You can build an email list of potential customers
Believe or not email marketing is a solid marketing strategy. But it’s not always easy to get people to sign up. This is where a blog can help.
Email subscriber lists are all that really matters in a long-term strategy for a successful online business. If you don’t believe me think again.
Look at big e-commerce websites like Amazon, eBay, or Aliexpress. Did you know that these e-commerce giants getting thousands of sales from the e-mails they send to subscribers every day?
If people find your blog content informative, relevant and engaging, chances are they’ll trust that your email newsletters are as well.
These are just 7 reasons why you should Start a Business Blog 2020 – but hopefully it has inspired you to begin or re-launch your company blog.
Stay tuned and stay safe